Advisor Marketing Made Simple Advice Line: How To Build A Digital Marketing Funnel From Scratch (Joe Eck)
Nov 27, 2024
Joe Eck, a Dayton-based financial planner, is on a mission to build a digital marketing funnel for his virtual practice. He dives into strategies for attracting pre-retirees, exploring the importance of SEO and social media. The conversation highlights the need for tailored messaging and quality content to engage clients. Joe learns effective email marketing techniques and how to enhance his website copy to improve user navigation. Tune in for valuable insights on creating a focused digital presence to grow a financial advisory practice.
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Find Your Channel
- Advisors should identify a digital marketing channel they genuinely enjoy and can commit to for 12-24 months.
- This long-term commitment is crucial for success in digital marketing.
Client-Centric Copy
- Website copy should address the target audience's top pain points.
- Identify the three most common questions clients ask and feature them prominently on the website.
Path of Least Resistance
- Choosing the path of least resistance in marketing may not be the most effective approach.
- Effective strategies often involve challenges and stepping outside one's comfort zone.