Advice Line: How To Build A Digital Marketing Funnel From Scratch (Joe Eck)
Advisor Marketing Made Simple
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Navigating Virtual Client Engagement
This chapter explores the transition from in-person interactions to a fully virtual approach, highlighting challenges faced by professionals in creating effective digital marketing strategies. The speakers emphasize the importance of finding a niche and utilizing digital channels that match individual strengths, while also addressing the significance of tailored messaging and a well-constructed marketing funnel. Additionally, the chapter discusses the dual role of blogging in SEO, underlining the need for middle and bottom-of-the-funnel strategies to enhance client engagement and conversion.
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