Owner Operated 1. Midtown Lumber
Mar 22, 2021
Zach Chaskey, owner of Midtown Lumber and a seasoned professional with 12 years at the company, dives into the unique challenges of running a lumber store in Manhattan. He discusses adapting to the pandemic by shifting focus from contractors to homeowners and the importance of customer service. The conversation highlights resilience during crises, navigating financial challenges, and maintaining team morale. Zach also shares insights on the 'magic triangle' of business success, balancing affordability, quality, and speed while fostering strong customer relationships.
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Educating Customers Patiently
- Zach shares how customers often don't understand lumber dimensions like why a 2x4 isn't actually 2" by 4".
- Midtown Lumber patiently educates customers, valuing service over speed or attitude.
Thriving Beside Big Boxes
- Midtown Lumber thrives next to a big-box competitor by focusing on superior service and knowledge.
- They receive daily referrals from the competitor for specialty lumber Home Depot doesn't carry.
Manhattan Logistics Challenge
- Logistics in Manhattan are tough; all labor for deliveries is manual and space is tight.
- Jersey warehouse with forklifts and vans eases bulk orders and reduces labor costs.