Zach Chaskey, owner of Midtown Lumber and a seasoned professional with 12 years at the company, dives into the unique challenges of running a lumber store in Manhattan. He discusses adapting to the pandemic by shifting focus from contractors to homeowners and the importance of customer service. The conversation highlights resilience during crises, navigating financial challenges, and maintaining team morale. Zach also shares insights on the 'magic triangle' of business success, balancing affordability, quality, and speed while fostering strong customer relationships.