Navigating Challenges: Business Resilience During Crisis

This chapter explores the surge in demand for personal protective equipment during the COVID-19 pandemic and the ethical dilemmas surrounding pricing and supply. It reflects on the resilience of small business owners, highlighting past experiences of downturns and the importance of perseverance through tough financial challenges. The speakers share practical steps taken to manage their business amidst economic uncertainty while discussing the broader implications of inventory management and financial negotiations.