Good Bad Billionaire
Adam Neumann: The cult of WeWork
Sep 19, 2023
Adam Neumann, founder of WeWork and former CEO who reimagined the millennial workplace, talks about how he talked investors out of billions of dollars, the rise and fall of WeWork, and the impact of COVID-19 on his business model.
42:07
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Quick takeaways
- WeWork's initial success was fueled by positioning itself as a tech company, but its inflated valuation eventually collapsed when investors saw through the illusion.
- Adam Neumann's behavior and questionable workplace ethics tarnished WeWork's image and raised concerns about his ethical standards.
Deep dives
Adam Newman's Journey: From Zero to a Billion
Adam Newman, the co-founder of WeWork, went from growing up in Israel to becoming a charismatic billionaire. With the concept of WeWork, he turned buildings into short-term office spaces rented at a profit, attracting millennial professionals. His company reached a valuation of $47 billion, but his lavish spending and questionable metrics led to its downfall. Despite the dramatic decrease in valuation and criticism, Newman walked away with over a billion dollars.
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