2min chapter

Good Bad Billionaire cover image

Adam Neumann: The cult of WeWork

Good Bad Billionaire

CHAPTER

Going Public and the Challenges of the S1: A Fairy Tale Meets Reality

This chapter explores the advantages of taking a company public and the concept of shares as a new form of currency. It also delves into the excitement and hurdles of releasing the S1 corporate document, including Rebecca Newman's unique approach with fashion photographers. Additionally, it touches on Adam Newman's use of 'Funny Metrics' to gauge revenue.

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