In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jordan Bridger, a behavioral scientist, social psychologist, comedian, and speaker who has graced four TEDx stages. Jordan dives into the fascinating world of linguistic neuroscience, exploring how our word choices and the symbols we use shape our experiences and behaviors. He shares his insights on the power of storytelling, the importance of understanding context, and how seemingly small changes in language can create significant impacts.

Jordan discusses his diverse career, from working with global organizations like the United Nations and the city of Vancouver to his experiences in stand-up comedy and rock climbing. He also emphasizes the importance of humanizing communication and the role of behavioral science in driving positive changes within organizations. Through engaging stories and practical examples, Jordan illustrates how to navigate and implement change effectively, even in challenging environments like a hospital system during the height of COVID-19.

In this episode:

• Understand the impact of linguistic neuroscience on behavior and decision-making.
• Learn how to use storytelling and word choice to influence and engage your audience.
• Explore the role of behavioral science in driving positive organizational change.
• Discover practical strategies for humanizing communication and fostering connection.
• Gain insights into the intersection of technology and behavioral science.

00:00:00 - Introduction Melina introduces Jordan Bridger and highlights his diverse background in behavioral science, social psychology, and comedy.

00:05:30 - Jordan's Background and Work Jordan shares his journey from working with global organizations to his passion for stand-up comedy and rock climbing.

00:09:45 - Linguistic Neuroscience and Semiotics Jordan delves into linguistic neuroscience, discussing how symbols and language shape our experiences and behaviors.

00:15:20 - The Power of Storytelling The conversation explores the importance of storytelling in communication and how it can influence decision-making and engagement.

00:20:15 - Behavioral Science in Organizations Jordan shares his experiences working with organizations to implement positive changes, including a case study with a hospital system during COVID-19.

00:30:45 - Humanizing Communication The discussion emphasizes the need to humanize communication and build connections through relatable language and storytelling.

00:35:10 - Technology and Behavioral Science Jordan and Melina discuss the intersection of technology and behavioral science, highlighting the importance of humanizing technology and using it as a tool for connection.

00:45:00 - Practical Tips for Using AI Jordan offers practical advice for using AI in content creation and communication, emphasizing the importance of personalization and relatability.

00:50:30 - Conclusion Melina and Jordan wrap up the conversation, reflecting on the key insights and takeaways from the episode. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

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Get the Books Mentioned on (or related to) this Episode:

• Semiotics In Retail, by Rachel Lawes
• The Truth About Pricing, by Melina Palmer
• Nudge, by Richard Thaler & Cass Sunstein
• The Power of Us, by Jay Van Bavel & Dominic Packer
• Metaphors We Live By, by George Lakoff and Mark Johnson

Top Recommended Next Episode: Sarah Thompson Interview (ep 259)

Already Heard That One? Try These: 

• Mirror Neurons (ep 31)
• Priming (ep 252)
• Confirmation Bias (ep 260)
• Framing (ep 296)
• Haley Swafford Interview (ep 409)

Other Important Links: 

• Brainy Bites - Melina’s LinkedIn Newsletter
• Of Other Spaces, by Michel Foucault