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Deconstructor of Fun
265. How do Playtika and Wooga nail their Live Ops strategies?
Jan 27, 2025
Join Nadav Moshes from Playtika, Maxime Graux of Wooga, and Erno Kiiski of GameRefinery as they delve into effective Live Ops strategies. They discuss the power of understanding player motivations and how this fuels social events and collaborative gameplay. Listen in for innovative insights on personalized engagement, multi-stage missions, and gamified offers that drive monetization. The trio breaks down trends in the gaming landscape, emphasizing the need for adaptation and iteration to keep players invested long-term.
01:07:12
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Quick takeaways
- Understanding player motivations is vital for crafting engaging live ops events, enhancing both social interaction and player retention.
- The integration of long-term and short-term events creates a versatile framework that responds effectively to diverse player engagement needs.
Deep dives
The Importance of Live Ops Frameworks
Live operations (live ops) are crucial for enhancing player engagement and providing ongoing value in games, particularly in mobile and PC console formats. The discussion highlights that understanding the live ops framework can significantly improve player experiences, even for games that are not inherently live services. This framework involves layering strategies, such as core gameplay, metagame mechanics, and diverse live events, to cater to various player motivations and support engagement. By integrating these layers cohesively, developers can better serve player needs and maintain interest over time.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode