Deconstructor of Fun 265. How do Playtika and Wooga nail their Live Ops strategies?
Jan 27, 2025
Join Nadav Moshes from Playtika, Maxime Graux of Wooga, and Erno Kiiski of GameRefinery as they delve into effective Live Ops strategies. They discuss the power of understanding player motivations and how this fuels social events and collaborative gameplay. Listen in for innovative insights on personalized engagement, multi-stage missions, and gamified offers that drive monetization. The trio breaks down trends in the gaming landscape, emphasizing the need for adaptation and iteration to keep players invested long-term.
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Social Games Drive Organic Growth
- Social games drive organic growth through the K-Factor, bringing in new players.
- Monopoly Go's partner events exemplify this, becoming popular across many games.
Monopoly Go's Partner Event
- Monopoly Go's partner event requires players to collaborate towards a shared goal.
- Players contribute tokens or points, fostering a sense of shared effort and engagement.
Partner Events vs. Clan Events
- Partner events create stronger social connections than traditional clan-based events.
- This is because players feel more socially responsible in one-on-one collaborations.