14min chapter

Deconstructor of Fun cover image

265. How do Playtika and Wooga nail their Live Ops strategies?

Deconstructor of Fun

CHAPTER

Evolving Monetization Strategies in Gaming

This chapter explores the transformation of bundle offers within gaming monetization, focusing on strategies that enhance player engagement through customizable and effort-based approaches. It highlights the significance of personalized offers, LiveOps strategies, and the psychological effects of streak mechanics on player behavior. With a deep dive into innovative techniques, the chapter emphasizes the need for continuous adaptation and understanding of player preferences to optimize gameplay experiences.

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