

Episode 207: CopyAndContent.ai Report - Turning Your Book into a Lead Generation Machine
Sep 15, 2023
Jim Edwards discusses how to turn books into lead generation machines, exploring strategies such as utilizing tripwires and lead magnets. He emphasizes the importance of building an audience and using books as advertisements. The chapter also discusses the difference between checklists and resource lists and the effectiveness of discounts and rewards in incentivizing repeat purchases. Lastly, it explores the process of creating a certification book for profit and continuing education credits.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Importance of Books and Turning Them into Lead Generation Machines
01:44 • 2min
Using Books to Build an Audience
03:56 • 10min
Using Books as Advertisements
13:37 • 19min
The Difference Between Checklists and Resource Lists or Toolkits
32:35 • 3min
Using Discounts and Rewards to Incentivize Repeat Purchases
35:07 • 6min
Creating a Certification Book
41:12 • 8min