Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

Episode 207: CopyAndContent.ai Report - Turning Your Book into a Lead Generation Machine

Sep 15, 2023

Jim Edwards discusses how to turn books into lead generation machines, exploring strategies such as utilizing tripwires and lead magnets. He emphasizes the importance of building an audience and using books as advertisements. The chapter also discusses the difference between checklists and resource lists and the effectiveness of discounts and rewards in incentivizing repeat purchases. Lastly, it explores the process of creating a certification book for profit and continuing education credits.

49:28

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Episode notes

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Quick takeaways

Using incentives like videos or cheat sheets in a book can help build an email list and generate future sales.

Offering discounts or special offers within the book can create a loyal customer base and increase sales.

Deep dives

Using a book to build an email list

The podcast episode emphasizes the importance of using a book as a tool to build an email list. It suggests offering incentives, such as videos, cheat sheets, or private label rights, for readers to register their books. The goal is to encourage people to provide their email addresses, giving the author the opportunity to sell additional books or products in the future.

Introduction

2min

The Importance of Books and Turning Them into Lead Generation Machines

2min

Using Books to Build an Audience

10min

Using Books as Advertisements

19min

The Difference Between Checklists and Resource Lists or Toolkits

3min

Using Discounts and Rewards to Incentivize Repeat Purchases

6min

Creating a Certification Book

8min

Jim Edwards discusses How to Turn Your Book into A Lead Generation Machine with Little Tripwires and Lead Magnets! https://www.copyandcontent.ai

He goes through 15 Ways to Get More Leads, Make More Sales, and Build Your Audience from Inside Your Kindle Books. These are ways to make much more than royalties off your book.

DON'T BE LAZY! The techniques are how you cash in with your Kindle Books

Don't make the mistake we see 10,000 Kindle book authors make… put in all that work to create the book and leave out the tripwires and lead magnets because "you're busy!" Be smart… do it right?

See more about Jim Edwards at https://www.thejimedwardsmethod.com and join in on the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks

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