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10min chapter
Episode 207: CopyAndContent.ai Report - Turning Your Book into a Lead Generation Machine
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
Using Books to Build an Audience
The chapter emphasizes the importance of using a book as a tool to build a list and an audience, rather than just focusing on making money. They discuss the factors that determine whether someone joins your social media followers list or your email list, and the importance of capturing emails, SMS, social media likes, and network connections to effectively push more content to the audience. They also discuss the concept of sorting mail and the idea of obtaining physical mailing addresses as a valuable asset for customer retention.
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