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d.MBA
7- Steve Vassallo @Foundation Capital: Empathy is killing your product
Apr 3, 2018
Steve Vassallo, general partner at Foundation Capital and author of 'The Way to Design', discusses why the 21st century will be the decade of design, the true meaning of empathy, and the struggles designers face when becoming entrepreneurs. He also analyzes Google's AdWords business model and emphasizes the importance of empathy in product design.
48:44
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Quick takeaways
- Designers should focus on understanding the scalability and business implications of their designs, rather than getting too focused on details.
- Empathy in design should be evidence-based, with an approach that involves user research and building an understanding of users' needs and wants.
Deep dives
The Importance of Design in Business
Design is crucial for businesses in the 21st century because of the technological advancements and changing user expectations. Business people need to understand design to create intuitive and user-centered products that meet customer needs. Designers, on the other hand, need to understand business to ensure their designs have monetization and marketability built-in.
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