The Importance of Empathy in Product Design

Steve Vassallo is a general partner at Foundation Capital (VC firm that invested in Pocket, Netflix, Uber etc.). Prior to that, he worked as a lead designer at IDEO where he worked on a famous Cisco's 7900 series VoIP phone. He recently published a book "The Way to Design", which helps designers become entrepreneurs and entrepreneurs adopt best design practices. You can read the book for free online.

In the episode we talked about:

• why will the 21st century be the decade of design,
• why empathy has become a buzzword and what empathy really is,
• common struggles of designers who want to become entrepreneurs.