The Daily Sales Show
Top Techniques for Effective Cold Calling
Nov 22, 2024
Jackie Varrichio, a seasoned sales recruitment and training expert from Pareto, joins Corey Jones, a specialist in physician locum placements, to transform your cold calling game. They share powerful strategies for preparation, engagement, and overcoming objections. Learn how to mirror your prospect's energy, capture attention right from the start, and effectively navigate challenging conversations. Plus, discover innovative voicemail techniques and the art of texting decision-makers for that extra edge in securing meetings!
30:17
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Quick takeaways
- Preparation through research fosters personalized interactions, enhancing engagement and establishing meaningful connections during cold calls.
- Initiating a cold call with transparency and strategically addressing objections can facilitate smoother conversations and lead to securing follow-up meetings.
Deep dives
Effective Preparation for Cold Calls
Preparation before making cold calls is crucial, especially when reaching out to busy professionals like physicians. Researching the prospects’ background, including their current roles and affiliations, helps create a more personalized interaction. For example, spending time reviewing a physician's history can foster a more engaging conversation, making it clear that the call is not just a random sales pitch. By understanding their professional journey, callers can better relate and establish a meaningful connection right from the start.
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