How To Learn Something Hard In Just 6 Days

In 'The Happiness Hypothesis,' Jonathan Haidt delves into the nature of happiness, fulfillment, and meaning. He discusses the division of the self into two parts: the primitive limbic system and the rational neocortex, using the metaphor of a rider and an elephant to explain the relationship between conscious and unconscious processes. Haidt examines 'Great Ideas' from ancient thinkers like Plato, Buddha, and Jesus, and evaluates them in light of contemporary psychological research. He argues that happiness is influenced by both internal and external factors, including biological set points, life conditions, and voluntary activities. The book also explores the importance of social relationships, the role of adversity in personal growth, and the concept of 'vital engagement' in work and life.

In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market. He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention. Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out. The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.