Go Beyond Fundraising: The Podcast for Nonprofits From Data to Fierce Loyalty: Humanizing Donor Engagement
Jun 10, 2025
Ryan Carpenter, VP of Client Success at Allegiance Group + Pursuant, dives into the essentials of humanizing donor engagement. He emphasizes that nonprofits can learn from for-profit brands to create memorable first interactions. Carpenter shares strategies to personalize communications based on donor preferences, fostering deeper connections. The discussion highlights the critical first 90 days after a donation, where strong, tailored engagement can transform new supporters into lifelong advocates. A must-listen for nonprofits seeking to enhance loyalty!
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Stitch Fix Personalization Success
- Ryan Carpenter loves Stitch Fix's personalized stylist approach, improving his experience gradually over a year.
- Constant feedback and tailored selections made him a loyal customer who now loves every shipment.
Amazon's Data-Driven Loyalty
- Trent Ricker highlights Amazon's early use of data to personalize recommendations, building lifetime customer value.
- The convenience of next-day delivery has made Amazon a default shopping experience for many.
Donors Seek Value Alignment
- Today's donors expect nonprofits to align with their personal values, similar to consumer brand experiences.
- Personalizing donor engagement helps meet their deeper expectations and build loyalty.
