Ryan Carpenter

Ryan Carpenter, VP of Client Success at Allegiance Group + Pursuant, dives into the essentials of humanizing donor engagement. He emphasizes that nonprofits can learn from for-profit brands to create memorable first interactions. Carpenter shares strategies to personalize communications based on donor preferences, fostering deeper connections. The discussion highlights the critical first 90 days after a donation, where strong, tailored engagement can transform new supporters into lifelong advocates. A must-listen for nonprofits seeking to enhance loyalty!