Challenges in Planning Conference Strategies

Medical teams face significant challenges in determining the most effective conference coverage strategy, particularly in the post-COVID landscape where the number of congresses has surged. The necessity for careful planning and choosing conferences that will yield the highest value is essential, considering factors such as global, national, and local event relevance. To maximize impact, a cohesive approach across different functions, including medical, commercial, and research, is critical to ensure that customer engagement at these events is well-orchestrated and strategic. By focusing on maintaining meaningful interactions without overwhelming healthcare providers with multiple meeting requests, teams can enhance their conference presence and effectiveness.