Elevate Medical Affairs Podcast Channel Medical Congresses: Optimizing Your Most Strategic Investment
Jun 11, 2024
Carolina Lau, Associate VP at United Therapeutics, and Sonia Rivera, VP at Veeva Link, dive into the art of optimizing medical congresses. They share strategies for selecting the right events and enhancing collaboration across teams. The conversation covers the vital role of technology and data in maximizing engagement with Key Opinion Leaders. They emphasize the importance of strategic planning post-COVID and innovative approaches that leverage real-time insights for impactful conference outcomes.
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Conference Selection Strategy
- Prioritize conferences with high value for your company.
- Consider global, national, and regional events, focusing on HCP attendance.
Cross-Functional Collaboration
- Cross-functional collaboration is crucial for cohesive conference plans.
- Medical, Commercial, and R&D teams should align to avoid overwhelming customers.
Too Many Meeting Requests
- A thought leader was contacted by 14 people from one company at a conference.
- This highlights the need for better cross-functional coordination and respect for KOLs' time.