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Carolina Lau

Associate Vice President, Medical Engagement and Capabilities at United Therapeutics Corporation. Expert in medical congress strategy and cross-functional collaboration.

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Jun 11, 2024 • 21min

Medical Congresses: Optimizing Your Most Strategic Investment

Carolina Lau, Associate VP at United Therapeutics, and Sonia Rivera, VP at Veeva Link, dive into the art of optimizing medical congresses. They share strategies for selecting the right events and enhancing collaboration across teams. The conversation covers the vital role of technology and data in maximizing engagement with Key Opinion Leaders. They emphasize the importance of strategic planning post-COVID and innovative approaches that leverage real-time insights for impactful conference outcomes.