The Luxury Item with Scott Kerr
S05 E07: Shannon Knapp, President and CEO at The Leading Hotels of the World
Jan 18, 2022
Shannon Knapp, President and CEO at The Leading Hotels of the World, discusses the business model of the prestigious hotel group, handling competition from soft branded hotels and Airbnb luxury rentals. She shares leadership lessons from the pandemic, key luxury hospitality trends, and insights from their Luxe Report. The podcast also explores the potential of the millennial market and the process of accepting new member hotels. Plus, Shannon reveals her luxury item choice for a deserted island - a fully made-up bed from a luxurious hotel for relaxation and sound sleep.
41:16
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Quick takeaways
- The Leading Hotels of the World is a membership-based organization that curates a collection of over 400 independently owned luxury hotels, providing them with globally recognized branding and extensive sales and marketing support while allowing them to maintain their independence.
- The organization carefully evaluates potential member hotels based on ownership type, level of independence, quality standards, location, and their ability to contribute a unique and remarkable story, ensuring that the collection embodies authenticity and distinctiveness.
Deep dives
Increased demand and positive signs for luxury travel
Despite the challenges of the pandemic, the travel industry, including luxury travel, is rebounding. Increased vacation rates, pent-up demand, and a savings glut from high earners have spurred demand for global luxury travel. Forward-looking indicators suggest a successful luxury travel season ahead.
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