Shannon Knapp, President and CEO at The Leading Hotels of the World, discusses the business model of the prestigious hotel group, handling competition from soft branded hotels and Airbnb luxury rentals. She shares leadership lessons from the pandemic, key luxury hospitality trends, and insights from their Luxe Report. The podcast also explores the potential of the millennial market and the process of accepting new member hotels. Plus, Shannon reveals her luxury item choice for a deserted island - a fully made-up bed from a luxurious hotel for relaxation and sound sleep.