The Luxury Item with Scott Kerr cover image

S05 E07: Shannon Knapp, President and CEO at The Leading Hotels of the World

The Luxury Item with Scott Kerr

00:00

Luxury Travel Trends and the Potential of the Millennial Market

This chapter explores the findings from the inaugural Lux Report released by The Leading Hotels of the World, highlighting the trend of luxury being a local phenomenon and the potential growth of the luxury market driven by wealthy millennials and Gen Z. It emphasizes the importance of appealing to younger luxury travelers through social media, influencer marketing, and authentic storytelling.

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