How to Be Awesome at Your Job 913: Upping your Influence with the Five Principles of Captivating Stories with Karen Eber
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Nov 6, 2023 Karen Eber, author and leadership consultant, shares neuroscience insights on maximizing attention and impact in communication. She discusses the power of storytelling, transforming annoying experiences, and the five factory settings of the brain. Learn about crafting engaging stories in a professional setting and the significance of emotions in driving behavior.
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The Crayon Story
- Karen Eber's different colored eyes became a source of unwanted attention.
- A playful story about eating crayons shifted the energy and created genuine connections.
Brain Mirroring
- Our brains mirror the storyteller's, creating a shared experience.
- This neural coupling explains why stories are so immersive and impactful.
Maximize Attention with Stories
- Use storytelling to win hearts and minds, maximizing attention and influence.
- In a data-driven world, connecting with individuals through stories becomes even more vital.