913: Upping your Influence with the Five Principles of Captivating Stories with Karen Eber
Nov 6, 2023
41:38
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Karen Eber, author and leadership consultant, shares neuroscience insights on maximizing attention and impact in communication. She discusses the power of storytelling, transforming annoying experiences, and the five factory settings of the brain. Learn about crafting engaging stories in a professional setting and the significance of emotions in driving behavior.
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Quick takeaways
Storytelling increases influence and helps you be more memorable in communications.
Understanding the brain's default settings can help you craft captivating stories.
Deep dives
The Power of Storytelling
Storytelling dramatically increases your influence and helps you be more memorable in your communications. By understanding how our brains function and utilizing storytelling techniques, you can create connections and make others more likely to say yes to what you're seeking.
The Five Factory Settings of the Brain
Our brains have default settings that influence how we respond to information. These settings include being lazy, making assumptions, relying on a library of files, categorizing into in-groups and out-groups, and seeking pleasure while avoiding pain. Understanding these settings can help you craft stories that engage and captivate your audience.
How Emotions Drive Action
Emotions are the recipe for action, and data alone is not enough to drive behavior change. By incorporating emotions into your storytelling, you can create a more impactful and memorable experience for your audience, influencing their thoughts and actions.
Crafting a Compelling Story
When telling a story, it's important to start with your audience in mind. Understand their mindset, needs, and potential obstacles. Then, structure your story by providing context, introducing conflict, highlighting the outcome, and delivering a clear takeaway that aligns with the audience's needs. By following this structure, you can create cohesive and engaging stories.
Karen Eber is an author, leadership consultant, and keynote speaker. She has a TED Talk on storytelling and recently published, The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire, with HarperCollins.
As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps Fortune 500 companies build leaders, teams, and culture, one story at a time. She’s a former Head of Culture, Learning, and Leadership Development at GE and Deloitte.