How to Be Awesome at Your Job
913: Upping your Influence with the Five Principles of Captivating Stories with Karen Eber
Nov 6, 2023
Karen Eber, author and leadership consultant, shares neuroscience insights on maximizing attention and impact in communication. She discusses the power of storytelling, transforming annoying experiences, and the five factory settings of the brain. Learn about crafting engaging stories in a professional setting and the significance of emotions in driving behavior.
41:38
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Quick takeaways
- Storytelling increases influence and helps you be more memorable in communications.
- Understanding the brain's default settings can help you craft captivating stories.
Deep dives
The Power of Storytelling
Storytelling dramatically increases your influence and helps you be more memorable in your communications. By understanding how our brains function and utilizing storytelling techniques, you can create connections and make others more likely to say yes to what you're seeking.
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