The Five Factory Settings of the Brain

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In this chapter, they discuss the concept of the brain having five factory settings, which are basic ways that we respond to information and communication. They explain that the brain looks for moments to step back and conserve energy, like when we binge-watch a familiar TV show. However, this laziness can be overcome by including unexpected events and engaging the senses in storytelling.

Karen Eber shares neuroscience insights to help you maximize attention and impact in your communications.

— YOU’LL LEARN —

1) Why storytelling dramatically increases your influence.

2) The five factory settings of the brain.

3) The key to creating memorable stories.

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— ABOUT KAREN —

Karen Eber is an author, leadership consultant, and keynote speaker. She has a TED Talk on storytelling and recently published, The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire, with HarperCollins.

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps Fortune 500 companies build leaders, teams, and culture, one story at a time. She’s a former Head of Culture, Learning, and Leadership Development at GE and Deloitte.

• Book: The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire

• TED Talk: How your brain responds to stories -- and why they're crucial for leaders | TED

• Website: KarenEber.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) by Steve Krug

• Book: The Many Lives of Mama Love: A Memoir of Lying, Stealing, Writing, and Healing by Lara Love Hardin

• Person: Uri Hasson

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