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19min chapter
913: Upping your Influence with the Five Principles of Captivating Stories with Karen Eber
How to Be Awesome at Your Job
The Five Factory Settings of the Brain
In this chapter, they discuss the concept of the brain having five factory settings, which are basic ways that we respond to information and communication. They explain that the brain looks for moments to step back and conserve energy, like when we binge-watch a familiar TV show. However, this laziness can be overcome by including unexpected events and engaging the senses in storytelling.
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