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Pandemic Crisis
- Unbound Merino, a travel apparel brand, faced a crisis when the pandemic hit.
- Their travel-centric marketing strategy became irrelevant due to travel bans.
Focus on Existing Customers
- Instead of acquiring new customers, focus on existing ones during a crisis.
- Engage your email list and release new products to maintain customer interest.
Leverage Existing Supplier Relationships
- Collaborate with suppliers to source readily available materials during disruptions.
- Create limited-edition products from these materials to generate excitement and sales.