529. Lights, Camera, Brainy: Launching Our New YouTube Channel
Sep 4, 2025
The podcast celebrates the launch of a new YouTube channel focused on behavioral economics. It dives into the importance of timing and readiness for business expansion. Listeners learn about the unique challenges of content creation for video, especially the need to customize rather than repurpose old material. The fascinating case of Crystal Pepsi serves as a case study on audience expectations in marketing. Engaging shorts and deeper dives into human behavior promise an exciting new format for fans.
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volunteer_activism ADVICE
Wait Until You're Ready
Do wait until your business is ready before launching a major new channel or product.
Prepare foundations so you can expand without compromising existing offerings.
insights INSIGHT
Platform-Specific Content Wins
Not every piece of content fits every platform, and forcing it can dilute your brand.
Building a separate channel lets you create platform-native video without confusing audiences.
volunteer_activism ADVICE
Research Before You Launch
Do research trends and test formats before committing to a new content strategy.
Iterate from what works and tailor content to your authentic interests and audience.
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In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the journey that led to this moment. After years of planning and preparation, Melina discusses the importance of timing and readiness in expanding The Brainy Business brand into video content while maintaining the integrity of the existing podcast.
Listeners will hear about the challenges and insights gained during the process of creating a new channel that reflects Melina's passion for human behavior and behavioral science. From researching YouTube trends to understanding the nuances of content creation, Melina emphasizes the significance of aligning expectations with audience perceptions. She also highlights the importance of creating unique content tailored for video, rather than simply repurposing existing podcast material.
This episode provides a behind-the-scenes look at the launch, including the first video on the curious case of Crystal Pepsi, and gives listeners a taste of the new format with engaging shorts and deeper dives into behavioral economics.
In this episode:
Celebrate the launch of the new YouTube channel, @BrainyMelina.
Understand the importance of timing and readiness in business expansions.
Explore the challenges of adapting content for different platforms.
Learn about the psychological impact of setting clear expectations for products.
Discover the exciting content planned for the new channel, including behavioral breakdowns and shorts.
Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/529.
Looking to explore applications of behavioral economics further?
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics