The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

529. Lights, Camera, Brainy: Launching Our New YouTube Channel

5 snips
Sep 4, 2025
The podcast celebrates the launch of a new YouTube channel focused on behavioral economics. It dives into the importance of timing and readiness for business expansion. Listeners learn about the unique challenges of content creation for video, especially the need to customize rather than repurpose old material. The fascinating case of Crystal Pepsi serves as a case study on audience expectations in marketing. Engaging shorts and deeper dives into human behavior promise an exciting new format for fans.
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ADVICE

Wait Until You're Ready

  • Do wait until your business is ready before launching a major new channel or product.
  • Prepare foundations so you can expand without compromising existing offerings.
INSIGHT

Platform-Specific Content Wins

  • Not every piece of content fits every platform, and forcing it can dilute your brand.
  • Building a separate channel lets you create platform-native video without confusing audiences.
ADVICE

Research Before You Launch

  • Do research trends and test formats before committing to a new content strategy.
  • Iterate from what works and tailor content to your authentic interests and audience.
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