The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

529. Lights, Camera, Brainy: Launching Our New YouTube Channel

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Launching a New YouTube Channel: Insights on Content and Consumer Expectations

This chapter explores the journey of creating a new YouTube channel centered on behavioral economics, focusing on timing and content strategy. It uses the marketing failures of Crystal Pepsi to underline the significance of understanding audience expectations.

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