Round Table China The success and challenges of IP-driven theme parks
Oct 24, 2023
Expert Heyang, IP-driven entertainment specialist Xingyu, and immersive experiences specialist Brandon Yates discuss the rewards and challenges of IP-driven theme parks, including the appeal, marketing to adults, the power of storytelling, the importance of a strong fan base, and the challenges faced by theme parks overseas.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
The Appeal of IP-driven Theme Parks
04:40 • 3min
Popmart: Targeting Adults in Theme Parks
08:05 • 4min
The Power of Storytelling in Theme Parks
12:00 • 3min
Importance of Fan Base and Originality in Theme Parks
15:05 • 4min
Theme Parks and Surfing Apps
18:42 • 9min