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Round Table China
The success and challenges of IP-driven theme parks
Oct 24, 2023
Expert Heyang, IP-driven entertainment specialist Xingyu, and immersive experiences specialist Brandon Yates discuss the rewards and challenges of IP-driven theme parks, including the appeal, marketing to adults, the power of storytelling, the importance of a strong fan base, and the challenges faced by theme parks overseas.
27:54
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Quick takeaways
- Strong storytelling and a devoted fan base are crucial elements for success in IP-driven theme parks.
- Surfing apps have sparked controversy among traditional surfers as they are seen as encroachments on the traditional surfing experience.
Deep dives
Popmart's New Theme Park in Beijing
Chinese toy maker Popmart recently opened its first theme park called Popland at Chaoyang Park in Beijing. The park offers fans a chance to take pictures with flagship characters, enjoy interactive activities, and purchase exclusive merchandise. While the park may be smaller in scale compared to other theme parks, it caters to children and fans of Popmart's limited edition IP characters. However, skeptics question the impact of the park's lack of storytelling and whether it can appeal to a broader audience beyond existing fans.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode