Importance of Fan Base and Originality in Theme Parks

This chapter discusses the significance of a strong fan base for IP-driven theme parks and the role of originality and storytelling. It explores the example of Lego as a successful brand with dedicated fans and questions whether Popmart has a similar fan base. The chapter also touches on the location of Popmart in Beijing and the potential benefits of attracting more visitors to the site. Additionally, it briefly mentions the challenges faced by theme parks overseas and the importance of creating new IPs to stay relevant.