Round Table China cover image

The success and challenges of IP-driven theme parks

Round Table China

00:00

Popmart: Targeting Adults in Theme Parks

This chapter explores the marketing approach of targeting adults in theme parks, using the example of Popmart. It discusses the success of Popmart in appealing to adults with its unknown figurines and the possible skepticism around a theme park called Popland due to the lack of storytelling in its characters.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app