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Business Breakdowns

Pernod Ricard: Luxury Liquor - [Business Breakdowns, EP.141]

Dec 20, 2023
45:56
Snipd AI
Swetha, an expert in the liquor industry, joins to break down Pernod Ricard, the second-largest global producer of wine and spirits. They discuss luxury goods and spirits, post-COVID normalization, consumption trends, Pernod Ricard's rise in the spirits industry, family influence, strategic acquisitions, the impact of the US three-tier system, factors that make the business exceptional, and lessons from Pernod Ricard's business model.
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Podcast summary created with Snipd AI

Quick takeaways

  • Pernod Ricard primarily operates in the Western-style spirits market, with a strong presence in emerging markets like China and India.
  • The spirits industry benefits from strong barriers to entry, creating a cache around brands and driving premium pricing.

Deep dives

Overview of the Spirits Industry and Pernod Ricard's Market Focus

The spirits industry is comprised of both Western-style spirits and local categories, with Western-style spirits accounting for only 23% of global volume but nearly 40% of total value. Pernod Ricard primarily operates in the Western-style spirits market and owns a portfolio of 240 brands, including popular ones like Jamison Irish whiskey and Absolute Vodka. Pernod Ricard has a strong presence in emerging markets like China and India, where there is tremendous growth potential for Western-style spirits.

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