Pernod Ricard: Luxury Liquor - [Business Breakdowns, EP.141]

9 snips

Dec 20, 2023

Swetha Ramachandran, a fund manager at Artemis Investment Management, shares her insights on Pernod Ricard, the world’s second-largest spirits producer. She delves into the company's impressive journey, including strategic acquisitions and its resilience post-COVID. Swetha highlights the luxury segment's appeal, particularly in emerging markets like India and China, where local consumption patterns influence trends. The conversation reveals how family control fosters innovation and long-term growth in a competitive landscape.

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INSIGHT

Global Spirits Landscape

Less than half of global spirits volume comprises Western spirits.
Baijiu, a Chinese rice liquor, dominates the global volume, representing 31%.

ANECDOTE

Pernod Ricard's Growth Through Acquisitions

Pernod Ricard was formed by merging two French anise-based spirits companies.
Its growth was fueled by acquiring brands like Jameson, Chivas Regal, and Absolut Vodka.

INSIGHT

Industry Consolidation and Pricing Power

Diageo leads the spirits industry, followed by Pernod Ricard, with about two-thirds of Diageo's sales.
Though seemingly fragmented, specific spirit subcategories have high concentration, giving them pricing power.

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This is Zack Fuss. Today, we are breaking down Pernod Ricard, a business whose history dates back to 1797. Today, the business is the second-largest global producer of wine and spirits with a portfolio of 17 of the top 100 spirits brands, including Absolut Vodka, Beefeater Gin, Jameson Irish Whiskey, and Malibu rum. The portfolio produces north of EUR 12 billion in sales and generates an impressive 60% gross margin and high 20% operating margin.

To break down Pernod Ricard, I am joined by Swetha Ramachandran, a fund manager at Artemis Investment Management. During this conversation, we explore the interplay between luxury goods and spirits, the post-COVID normalization, and consumption trends. We hope you enjoy this breakdown of Pernod Ricard.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

[00:03:00] - Introduction to Pernod Ricard and the Spirits Industry

[00:04:11] - Pernod Ricard's Brand Portfolio and Acquisition History

[00:09:36] - The Strengths of the Spirits Business

[00:14:37] - The Shift in Consumption Patterns

[00:20:21] - The Appeal of the Spirits Conglomerate Business Model

[00:24:04] - Understanding the Current Challenges in the Spirits Industry

[00:26:41] - The Role of Emerging Markets in the Spirits Industry

[00:31:45] - The Influence of the Ricard Family on Pernod Ricard

[00:35:46] - Innovation and Distribution in the Spirits Industry

[00:34:17] - The Impact of Market Trends and Consumer Preferences

[00:40:15] - The Future of Spirits in the Chinese Market

[00:42:26] - What Makes Pernod Ricard Special

[00:44:01] - Lessons from Pernod Ricard's Business Model