Unpacking the Unique Appeal of Luxury Liquor | 2min snip from Business Breakdowns

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Pernod Ricard: Luxury Liquor - [Business Breakdowns, EP.141]

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CHAPTER

Unpacking the Unique Appeal of Luxury Liquor

This chapter explores the unique characteristics that set the luxury liquor industry apart, emphasizing the importance of brand power and high-barrier categories like cognac and whiskey. It also analyzes the growing market opportunities in emerging economies, with innovation being essential for staying relevant in the shifting spirits landscape.

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This is Zack Fuss. Today, we are breaking down Pernod Ricard, a business whose history dates back to 1797. Today, the business is the second-largest global producer of wine and spirits with a portfolio of 17 of the top 100 spirits brands, including Absolut Vodka, Beefeater Gin, Jameson Irish Whiskey, and Malibu rum. The portfolio produces north of EUR 12 billion in sales and generates an impressive 60% gross margin and high 20% operating margin.

To break down Pernod Ricard, I am joined by Swetha Ramachandran, a fund manager at Artemis Investment Management. During this conversation, we explore the interplay between luxury goods and spirits, the post-COVID normalization, and consumption trends. We hope you enjoy this breakdown of Pernod Ricard.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

[00:03:00] - Introduction to Pernod Ricard and the Spirits Industry

[00:04:11] - Pernod Ricard's Brand Portfolio and Acquisition History

[00:09:36] - The Strengths of the Spirits Business

[00:14:37] - The Shift in Consumption Patterns

[00:20:21] - The Appeal of the Spirits Conglomerate Business Model

[00:24:04] - Understanding the Current Challenges in the Spirits Industry

[00:26:41] - The Role of Emerging Markets in the Spirits Industry

[00:31:45] - The Influence of the Ricard Family on Pernod Ricard

[00:35:46] - Innovation and Distribution in the Spirits Industry

[00:34:17] - The Impact of Market Trends and Consumer Preferences

[00:40:15] - The Future of Spirits in the Chinese Market