Akimbo: A Podcast from Seth Godin

Hitsville (E)

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Aug 3, 2022
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INSIGHT

Hits Follow A Power-Law Curve

  • Hits follow a power-law: a few items get massively more attention than the rest.
  • The top item can have multiple times the reach of lower-ranked items, creating a steep head and long tail.
INSIGHT

Whales Drive Volume

  • Hits gather both occasional and heavy users; the Super Bowl pulls in non-viewers and regular watchers.
  • Products that attract 'whales' (heavy users) capture disproportionate usage and sustain hits.
ANECDOTE

Glen Reinhart Rebalances City Bikes

  • Glen Reinhart's hobby was rebalancing city bikes from full to empty stations.
  • He did it 8,000 times in a year, twice as many as the next busiest person.
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