Akimbo: A Podcast from Seth Godin cover image

Hitsville (E)

Akimbo: A Podcast from Seth Godin

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How to Create a Hit in the Book Business

When you make a product or service that can be used a bunch, appealing to people who use it alot is essential. Forty four per cent of the people who use twitter have never tweeded,. So where does twitter's usage come from? It comes from the whales - those who use it all the time. If we want to create a hit, we have to think about these three groups in equal measure. Without them, theatre industry disappears.

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