How to Build a Hit

Wicked, which has been playing on broadway for years, is largely sustained by people who have seen it a dozen or more times. Every best seller in this category is a surprise best seller because starting from scratch, ating harry potter, 50 shades. Figure out which one you want to look at. It's not preordained. Yes, the sequel will do ok, but the sequel is a different sort of hit. We should embrace those folksif you think about how carbrands like ferrari or jeep have built their profitable sinecures, it's on the back of people who keep coming back again and again. Not everyone, just enough people