Growth In Reverse (Newsletter Growth & Email Marketing) From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years
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Apr 2, 2025 Discover how Dave and Marsden Kline transformed their lives, building a million-dollar creator business from scratch. Explore the rise of Marsden's LinkedIn following as she took the lead in strategy and content creation. They share lessons on pivoting from SEO to social media and the power of authentic content amid an influx of AI. Learn about their creative process, the role of community building, and the tech tools that keep their endeavors lean and effective. A captivating journey from 40 followers to a thriving business!
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From Website to Social Media
- Dave Kline's website business was initially harmed by a Google algorithm change.
- This prompted him to explore social media, leading to unexpected success in the creator economy.
Content Strategy
- Create content based on universal truths and address recurring market needs.
- This sustainable approach helps establish expertise and provides ongoing value.
Authenticity on Twitter
- Early Twitter threads were authentic and experience-based, which resonated with audiences and drove virality.
- This approach differs from current trends.