22min chapter

Growth In Reverse cover image

From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years

Growth In Reverse

CHAPTER

Building a Creator Business: Lessons from the Journey

This chapter reflects on the evolution and motivations behind launching a newsletter, discussing key lessons learned from social media experiences, particularly on Twitter. The speakers emphasize personal connections through email marketing, effective management strategies, and community building tailored to leaders' needs. They also address the challenges of subscriber engagement and the importance of nurturing relationships while balancing personal fulfillment with business growth.

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