The GaryVee Audio Experience The Future of Television Is Here
Jul 5, 2023
Frank Cooper, Global CMO of Visa, shares his insights on the evolving advertising landscape alongside a talented panel including TikTok's Adrienne Lahens and creator Eric Decker. They discuss how traditional advertising struggles to resonate with audiences today, emphasizing the need for authentic brand partnerships. The conversation dives into how Gen Z interacts uniquely with media creators and highlights the importance of creativity and cultural understanding in marketing. Get ready to rethink your approach to advertisement and brand engagement!
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Episode notes
YouTube is TV
- Gary Vaynerchuk's father now primarily watches YouTube, yet still refers to it as "television".
- This highlights the generational shift in media consumption habits, where online video platforms are replacing traditional TV.
Authenticity over Ads
- While advertisers focus on expensive TV commercials, organic content drives real-world sales.
- The Ocean Spray skateboard video demonstrates the power of authentic content over traditional ads.
Respect the Creator's Community
- Brands must understand they are engaging with a creator's community, not their own audience.
- Respect the creator's voice and authenticity, as this drives purchasing decisions on platforms like TikTok.