Frank Cooper

Frank Cooper, a trailblazing marketing executive with experience at Def Jam, AOL, and PepsiCo, dives into the complexities of reaching mass audiences amidst media fragmentation. He shares insights on the evolution of hip-hop and how Snoop Dogg became a marketing genius. The conversation touches on the synergy between culture and commerce, the shift in influencer marketing towards authenticity, and the unifying power of sports. With captivating anecdotes from his career, Cooper highlights the importance of emotional connections in contemporary marketing.

Frank Cooper, CMO at Visa, previously with Blackstone and Buzzfeed, discusses the critical role of marketing in driving commercial outcomes. He delves into causation versus correlation, emphasizing the importance of understanding emotional connections in marketing strategies. Cooper also highlights the significance of brand trust in the dynamic payments landscape and shares insights on navigating long sales cycles. He underscores that effective B2B marketing requires both creativity and collaboration across departments to foster consumer loyalty and drive business success.

Frank Cooper, Global CMO of Visa, shares his insights on the evolving advertising landscape alongside a talented panel including TikTok's Adrienne Lahens and creator Eric Decker. They discuss how traditional advertising struggles to resonate with audiences today, emphasizing the need for authentic brand partnerships. The conversation dives into how Gen Z interacts uniquely with media creators and highlights the importance of creativity and cultural understanding in marketing. Get ready to rethink your approach to advertisement and brand engagement!