In Good Company with Nicolai Tangen Dominos CEO: Pizza, pineapple, and courage
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Jan 31, 2024 Russell Weiner, CEO of Domino's Pizza, shares insights into leading the world's largest pizza company, serving over a million customers daily. He dives into the hot topic of pineapple on pizza and celebrates the creativity in pizza-making. The conversation also touches on innovative delivery trends and the significance of sustainable pizza boxes in operations. With engaging anecdotes, Weiner highlights the brand's turnaround story and the delicate balance between data and intuition in decision-making, all fueled by a shared love for pizza.
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Pizza Box Furniture
- In college, Russell Weiner and his roommates used Domino's pizza boxes as furniture due to their sturdiness.
- This early experience foreshadowed his career at Domino's, highlighting the importance of sturdy boxes for delivery.
Brand Perception vs. Taste
- Domino's pizza turnaround involved not just improving the product but also changing brand perception.
- A blind taste test revealed that brand perception significantly influenced how people perceived taste.
Leveraging Tensions
- To capture attention, address tensions within your brand and society simultaneously.
- Domino's leveraged the 2009 financial crisis and consumer distrust to highlight their pizza turnaround.