In Good Company with Nicolai Tangen cover image

Dominos CEO: Pizza, pineapple, and courage

In Good Company with Nicolai Tangen

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Revitalizing a Pizza Brand: A Turnaround Story

This chapter explores the remarkable turnaround of a struggling pizza company facing declining sales and stock prices. It highlights the pivotal role of innovative marketing strategies and transparency in improving brand perception and product quality. Through engaging customer feedback and a commitment to authenticity, the company successfully transformed its image and regained consumer trust.

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