The School of Greatness

7 Grant Cardone: How to Gain Attention and Turn Haters Into Admirers

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Feb 21, 2013
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ANECDOTE

Turning Personal Loss Into Drive

  • Grant Cardone recounts losing his father at 10 and a brother at 20, which fueled his drive to change by age 25.
  • He cleaned up drug use and committed to success, making the next 25 years a pursuit of his potential.
INSIGHT

Attention Precedes Influence

  • Getting attention is the primary barrier: without it value can't matter.
  • Attention invites criticism, which you must leverage to create admirers and promoters.
ADVICE

Use Critics To Grow Reach

  • Don't shrink from criticism; use it to convert critics into promoters.
  • Keep doing what draws hate if it aligns with your mission because admirers will follow.
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