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Meta Tech Podcast

56: How Threads was built in 5 months

Sep 29, 2023
Learn about the rapid rise of Threads from idea to 100M users in 5 months. Engineers share challenges faced in backend, iOS, and Android development. Insights on building on top of Meta's infrastructure, code sharing, and favorite moments from the journey.
31:10

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Quick takeaways

  • Threads grew to 100M users in 5 months by leveraging Instagram's infrastructure and reusing code efficiently for rapid development.
  • The Threads team showcased resilience and adaptability in addressing tech challenges post-launch while prioritizing sustainable growth and expertise diversification.

Deep dives

Threads Team's Rapid Growth and Innovative Solutions

From zero to 100 million users in just five days, the Threads team achieved remarkable growth without major downtime, showcasing their engineering expertise and agility. Leveraging their diverse backgrounds from Instagram, Novi, and reality labs, engineers Cameron, Joy, and Richard collaborated on different platforms efficiently. By adopting Jetpack Compose and Swift for Android and iOS respectively, they navigated tech challenges, even executing a rapid 30-hour upgrade.

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