9min chapter

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56: How Threads was built in 5 months

Meta Tech Podcast

CHAPTER

Building a Tool for Instagram and Transitioning to Threads Project

A team of engineers quickly develops a tool for uploading images with text on Instagram, leading to rapid integration and testing by January 4th. The chapter follows the speakers' journey of joining the Threads project, detailing their backgrounds and transition to the new team, leveraging Instagram's infrastructure and scaling the product to 100 million users efficiently. Challenges in app development, differences between Android and iOS platforms, and the strategic decision to build Threads on top of Instagram's code base are explored, emphasizing the benefits and complexities involved.

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