Masters of Scale Rapid Response: Your company is a citizen – it can act like one, w/Baratunde Thurston
Oct 1, 2020
Join Baratunde Thurston, a thought-provoking writer and media entrepreneur, as he guides business leaders on transforming companies into responsible citizens. He discusses tackling systemic racism and the imperative for proactive anti-racism efforts. Baratunde emphasizes the importance of corporate accountability during societal upheaval and the significant influence businesses can have on social change. He also highlights the need for diversity in hiring and innovative collaborations to truly represent and uplift diverse voices in the corporate landscape.
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Live on Lockdown Show
- Baratunde Thurston created a new show from home after his plans were disrupted in 2020.
- This was inspired by the pandemic and a desire to adapt.
Companies as Citizens
- Companies are citizens and have a responsibility to society beyond profit.
- They should consider their impact on stakeholders, including employees, communities, and the environment.
FedEx and the Washington Football Team
- FedEx's decision to pull sponsorship pressured the Washington football team to change its name.
- This demonstrates the power of businesses to effect change.
