Learn how to write effective sales emails that engage your audience and prompt them to take action without feeling manipulative. Discover the 8 things you need to include in your sales email to improve the customer's life. Gain tips on creating a sales letter and the importance of a brand script. Understand the power of a clear and consistent message in sales emails and how to connect with customers on a personal level.
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Quick takeaways
Crafting impactful sales emails involves addressing the customer's problem, offering empathy, and including testimonials.
Creating effective sales letters requires clarifying the message with a brand script and utilizing brevity and clarity.
Deep dives
The Power of a Sales Funnel Printable PDF
The podcast episode introduces the Marketing Made Simple Sales Funnel Printable PDF, a free resource designed to help organize and bring sales funnel ideas to life. By providing a dedicated space to track and transform ideas into marketing realities, this printable PDF aims to prevent brilliant sales funnel ideas from being forgotten. Listeners are encouraged to visit Storybrand.com/sales-funnel-plan to download the resource and improve their marketing brainstorming process.
Streamlining Sales with HubSpot's Sales Hub
The podcast highlights the importance of having an efficient sales process and introduces HubSpot's Sales Hub as a solution. With its fully linked and customizable platform, Sales Hub helps teams create streamlined pipelines, allowing for more effective lead tracking, deal closing, and forecasting. By providing a central location for data, tools, and team collaboration, Sales Hub empowers sales representatives to spend more time connecting with customers and driving revenue. Listeners are invited to try Sales Hub at HubSpot.com/sales.
Crafting Effective Sales Emails
The podcast delves into the concept of sales emails and emphasizes the importance of moving people to action through effective email communication. It suggests that sales emails should not merely update customers on company news, but should actively sell products or services. The episode offers a specific formula for crafting impactful sales emails, including identifying the customer's problem, addressing their emotional struggle, offering empathy, providing testimonials, introducing the product or service, including a call to action, highlighting the expected success, and ending with a time-bound offer. Listeners are encouraged to follow this formula to create compelling sales emails.
Creating Clear and Powerful Sales Letters
The podcast explores the significance of sales letters in marketing campaigns and provides guidance on how to create effective ones. It stresses the need to fill out a brand script beforehand to clarify the message and create a clear focus. The episode suggests creating a draft of the sales letter by imagining oneself standing on a stage and speaking to an audience, using the brand script's talking points. It advises recording this draft, either through audio or video, and later transcribing it to finalize the sales letter. The importance of brevity, clarity, and multiple uses for sales letters is also emphasized. The podcast shares a success story of a nonprofit that utilized a sales letter for its annual fundraiser, resulting in surpassing their fundraising goals. Listeners are encouraged to apply these steps and seize the opportunities that clear messaging and sales letters offer.
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.
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Writing sales emails can feel slimy. You don’t want to come across pushy or desperate – but you also know that sales emails work and you’ve got products to sell! How can you find the right words that will engage your audience and prompt them to take action without feeling like you’re being manipulative or obnoxious?
In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Wes Gay, about the ultimate “non-salesy” sales email formula. You’ll learn the 8 things you need to include in your sales email that will put all the focus on improving your customer’s life and helping them win. You’ll also learn the one step that you should take before writing an email that will make the words flow so much easier! Tune in now to become a more confident and skilled sales writer so you can serve more customers, sell more products, and grow your business!