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8min chapter
#116: The Ultimate “Non-Salesy” Sales Email Formula
Marketing Made Simple
The Next Steps: Writing a Draft that Drives Action
This chapter discusses the importance of writing a draft that will drive action after filling out the brand script. It emphasizes the need for specificity in identifying problems, pain points, and providing a clear call to action. It also explains how to repurpose the sales letter for various sales materials and shares the successful outcome of increased fundraising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode