

Craft the Perfect Podcast Pitch, Land Guest Appearances, and Sign More Clients | Natalie Koussa
Sep 26, 2025
In this engaging conversation, podcast guesting expert Natalie Koussa shares her journey from leveraging podcasts to attract clients to teaching entrepreneurs how to do the same. She discusses the power of building authority and credibility through interviews, the importance of crafting a compelling pitch, and the subtle art of follow-ups. Natalie highlights how even small podcasts can offer unique opportunities and emphasizes the long-term benefits of nurturing relationships with hosts. Tune in for invaluable insights on turning appearances into business growth!
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From Hobby To Client-Generating Machine
- Natalie started speaking on podcasts for fun and then signed more clients from podcasting than any other channel.
- People noticed and asked her to help them get booked, which became her business.
Instant Trust And SEO From Appearances
- Podcast guesting transfers the host's trust to you and builds authority quickly.
- Appearances also boost SEO and Google presence through indexed episodes and video.
Pitch First, Earn Inbound Later
- The simplest way to get booked is to craft a compelling, host-relevant pitch and send it.
- After several appearances you begin to receive inbound invitations instead of cold pitching.