Craft the Perfect Podcast Pitch, Land Guest Appearances, and Sign More Clients | Natalie Koussa
Millionaire University
Why Podcast Guesting Builds Authority
Natalie outlines trust transfer from hosts and SEO benefits that position guests as experts.
#603 Want to grow your business faster without relying on social media? In this episode, host Brien Gearin sits down with podcast guesting expert Natalie Koussa to unpack how showing up on other people’s podcasts can be one of the fastest ways to grow your business. Natalie shares her journey from leveraging podcast interviews to sign more clients than through any other marketing channel, to now teaching entrepreneurs how to pitch, prepare, and maximize every appearance. From building authority and SEO presence to crafting the perfect pitch and nurturing host relationships, Natalie breaks down why podcast guesting isn’t just about borrowing an audience — it’s about creating long-term credibility, connections, and clients!
What we discuss with Natalie:
+ Power of podcast guesting
+ Natalie Koussa’s origin story
+ Building authority through interviews
+ Instant trust transfer from hosts
+ SEO and Google visibility
+ Crafting effective podcast pitches
+ Importance of follow-up
+ Small shows vs. big shows
+ Repurposing podcast appearances
+ Turning interviews into clients
Thank you, Natalie!
Check out Natalie Koussa at NatalieKoussa.com.
Listen to Natalie's free private podcast.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
The AI-powered Podcast Player
